Supporting partners
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Supporting partners
Understandably , William Grant & Sons ’ brands need to be carefully managed ; not only to maximise in-store impact , but also to ensure that they reach the correct demographic – an important factor given the increasing prominence of high-spend travellers . Agency staff in store play a prominent role in representing the company and its brands to consumers . William
Grant & Sons is working to enhance its presence and impact at point of purchase in partnership with Sally Allington at Blackjack Promotions – a company specialised in serving the travel retail sector with quality , brand-conscious personnel and an experiential specialist .
Almeida adds : “ As an example of partnership approach , we work with One Red Kite retail and digital consultancy on an ongoing basis
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