“ We mine the data for insights – analysing patterns , trends and signals . That insight feeds a strategy , to engage , influence or change the customer ’ s behavior in line with our client ’ s objectives .”
– James Ray , CEO of Armadillo CRM
“ For a while now , the big players in the marketing tech space have been sweeping all before them ,” he adds . “ We ’ re seeing quite a few frustrations on the client side as expectations have fallen a bit short . Our tech teams are increasingly called on to develop additional tech to plug some of these gaps . I can see this growing : the creation of mini bits of bespoke tech as a service rather than an off-the-shelf product .
“ As well as artificial intelligence and machine learning , in Europe there ’ s the new GDPR legislation . Brands need to re-permission some or all of their customers ahead of the May deadline . We ’ re helping brands to make a virtue out of the opportunity for customers to keep their investment in the data they give and what benefits they receive in return . Although it ’ s
58 April 2018