SUSTAINABILITY been a long process for brands , it will also bring positive change in the long term , encouraging companies to talk to customers more openly about the value their data provides them .
“ I think we ’ re still in the foothills of the potential for AI and machine learning , but it ’ s already changing the landscape . I think it ’ s a great opportunity not only for brands but for agencies like us – where machines can automate and do tasks better than humans , it leaves more time for humans to do the creative and lateral things that create resilient and loyal connections between customers and brands .”
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