LEADERSHIP
34 operations in Mexico . I believe we are selling over 25,000 cars per year over there . Our new ambition is to extend this operation to other parts of South America : Chile , Colombia and the west tip of the continent . The third , and probably the most important , is China . This is because it is the single biggest market and the changes within the industry are happening there the fastest . In the future , in order to capture trends and be relevant , the Chinese market is a key , global focus for us .” In regards to different markets , Kizildere reveals that western Europe is more predictive , and the firm is dealing with a healthy , sustainable order bank . However , when serving nations that have fragile economies , “ you always try to get the maximum growth and buckle up when there is a recession ”.
In Algeria , SEAT has seen its business reach 18,500 vehicles over the past few years . The success in the nation since its launch in 2017 forms the motivation to further grow in the region , with the company anticipating huge potential . “ North Africa , apart from being so geographically close , is the perfect match for our brand because the young
APRIL 2019