CLICK TO WATCH : ‘ SEAT TARRACO – THE SWITCH ’ 35 population is dominant ,” Kizildere notes . The company has one of the youngest customer bases in the automotive industry in Europe . The average age of SEAT ’ s clients is mid-40s – 10 years younger than other competitors in the market . “ Young people have a direct impact on the decision-making process . In Algeria , they may not have the financial resources to purchase high-end European cars , but they still influence their parents who have access to certain budgets and will able to afford our cars . Appealing to this audience from the beginning with a very emotional touch has
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