SAP RETAIL
“ I would say there ' s a big pull towards the cloud with all the advantages as retailers can consume innovation much faster and don ' t have to implement it in their data center and wait . It offers much more agility and flexibility .”
100 + Innovation and development centres
+ 400,000
Customers in more than 180 countries
21,000 + SAP partner companies globally
The Intelligent Enterprise starter pack comprises the SAP Business Technology Platform , which provides a single semantic layer across an enterprise .
The pack also includes SAP S / 4HANA Cloud , an ERP system with built-in intelligent technologies , including artificial intelligence ( AI ), machine learning , and advanced analytics . This enables businesses to transform their processes with intelligent automation .
“ Everyone wants to become an ‘ Intelligent Enterprise ’ and the idea is to not only provide the technology and the tools but also the solutions to help our customers ,” said Schroeder .
Power of technology in retail Schroeder is a believer that technology should be used as a tool to help solve problems . “ I ' m a strong believer and advocate of saying , first of all , we need to have a problem . And then let ' s find out what we can use to solve that problem , whether it be 5G , blockchain , AI , or machine learning .
“ Blockchain is a good example , for creating transparency throughout the supply chain . But when we talk about the cost of a blockchain you could also argue by not creating a data pool where every player of the supply chain puts in their data , so that ’ s fine . But when you look at counterfeiting pharmaceuticals or luxury items , blockchain might become more interesting because this is really where it ' s about trust .”
FIVE KEY ENABLERS FOR RETAILERS
Schroeder outlined the five enablers to help retailers on their digital transformation .“ In retail we look at five priorities .
1 . Customer-centricity “ Put the customer at the centre of everything you do . If it ' s not helping the customer , you should seriously ask yourself , why did you do that as a retailer ?”
2 . Connect with your customer as a segment-of-one “ Connect with your consumer on a oneon-one basis . When we look at marketing segmentation , for example , did you divide
businesschief . eu 175