SAP RETAIL
“ All software vendors use the term standard software but when we say standard software at SAP , we mean the industryleading software ”
DR CHRISTOPH SCHROEDER GLOBAL VICE PRESIDENT OF RETAIL INDUSTRY BUSINESS UNIT , SAP
that by age , by gender , or by geography ? But within those buckets , you always have different preferences but that ’ s still not enough today . You want a one-to-one relationship understanding such as what someone bought in the past . This is how we get a personalisation point of view .”
3 . Digital supply chain “ Those companies which had the ability to be responsive to maybe leapfrog one or the other supply chains to get things delivered to where they were needed , they were really at a big advantage .
4 . Redefined Store Experience “ Looking at the squat topic - as we call it - meaning a redefined store that will remain . There should always be something new from an experience perspective for the consumer , because the question is always , why should you go there ? It ' s all about the experience . And that ' s why I believe the stores are an asset if they are used in the right way .”
5 . New business models “ This is where you would try out new revenue streams , whether it is small or more purposedriven retail , having services attached and having other offers that ideally increase your
The Intelligent Enterprise for the Retail Industry 176 April 2021