SAP RETAIL
DID YOU KNOW ...
50 YEARS OF SAP
SAP was founded 50 years ago in 1972 when Woolworth ’ s ruled the UK High Street , Ralph Lauren opened his first store on Rodeo Drive and Pong was the first successful video game . Despite these early days of retail and technology , five entrepreneurs in Germany ( Dietmar Hopp , Hasso Plattner , Hans-Werner Hector , Klaus Tschira , and Claus Wellenreuther ) had a vision for the business potential of technology .
They started the company Systemanalyse Programmentwicklung ( System Analysis and Program Development ), now simply known around the world as SAP . Their idea was to create standard enterprise software that integrated all business processes and enabled data processing in real time .
Fast-forward , nearly 50 years to a world battling a pandemic , forcing the closure of many iconic high street stores and other retailers turning to on-line platforms to survive - with SAP leading the digital transformation .
“ There should always be something new from an experience perspective for the consumer ”
DR CHRISTOPH SCHROEDER GLOBAL VICE PRESIDENT OF RETAIL INDUSTRY BUSINESS UNIT , SAP
“ This is also something that gives us a competitive advantage because we built one integrated platform with the help of our customers to make that happen . This is a big advantage today because if a CEO from a retail company decides to go into manufacturing you can more easily plug in or turn on the required functionality .
“ In former times , you would have to implement an additional and often separate software . As a prerequisite , we put our customers at the center and we only build software together with our customers .
Value of ecosystem to SAP SAP operates an open partner strategy that involves working in a global ecosystem without preferred partners . Some of its important partners in retail and fashion include Applexus Technologies , Attune Consulting , Sovanta , Wipro and many others .
A seamless shopping experience built to engage consumers across all channels , this is what Applexus Technologies does for the retail industry . Its new technology , SimpleRetail , is powered by AI and includes features that optimise and support store operations .
Attune Consulting is a team of businesstechnology advisors who not only have deep solution knowledge but also understand the fashion industry extensively ; enabling
180 April 2021