COMDATA
Javier Baranda , Group Chief Procurement Officer at Comdata , shares his strategy on driving customer value through strategic procurement Comdata is a leading player in the customer journey , customer attention , and BPO services market with over thirty years in the industry . In the last five years , Comdata has experienced rapid growth through acquisitions in Europe , Latin America , and Africa . It now holds a presence in 21 countries across three different continents , with about 500 customers globally , 600 million customer interactions per year , and more than 50,000 employees .
Last year , for the first time , Comdata was included in the Gartner Quadrants as one of the top players in BPO services . I sat down with their Group Chief Procurement Officer , Javier Baranda , to discuss Comdata ’ s procurement transformation journey and how they drive customer value through strategic procurement .
“ I started at Comdata about two years ago , after receiving an attractive project challenge . The CEO had a clear vision of how they wanted to leverage procurement to better support the business . And that , honestly , was music to my ears . I have seen in business units , companies , different organisations , different mindsets that believe procurement is purely an administrative function . After 20 years in procurement , I am convinced that procurement has much more to add than just placing orders .”
EXECUTIVE BIO
JAVIER BARANDA
TITLE : GROUP CPO COMPANY : COMDATA INDUSTRY : CUSTOMER MANAGEMENT BPO
Javier Baranda leads Comdata ’ s procurement transformation since 2019 with the goal of implementing a strategic sourcing model globally that helps Comdata ’ s operations maximise the value obtained from its supply chain . Prior to Comdata , Baranda spent 21 years at Telefonica , eight of them in international assignments across Asia and Europe , where he held various management roles covering all angles of the procurement function , from Category Management to Operations to Strategic Alliances . During his career , Baranda has focused strongly on value generation and stakeholder engagement , positioning Procurement as a strategic partner for the business .
Baranda holds a Master Degree in Business Administration from Instituto de Empresa Business School and a MSc in Telcommunications Engineering from Universidad Politécnica de Madrid .