VANARAMA
things are going well . One of our core values is ‘ even if it ’ s brilliant , make it better ’,” he said .
As with most businesses , the 95 percent revenue drop in the first lockdown was akin to a “ flock of black swans ” although his outlook meant he was better prepared than most .
“ What we saw with COVID was the acceleration of pre-existing trends – people already wanted to buy online , they were dissatisfied with the current process of buying a vehicle and didn ’ t want the grind of trawling
“ By the time customers pick up the phone to enquire or order from us , they know more about the vehicle than we do ”
ANDY ALDERSON FOUNDER & CEO , VANARAMA
398 April 2021