VANARAMA
RISING EV LEASING OPPORTUNITIES around showrooms ,” he said . “ 95 % of our customers have never driven the vehicle they buy from us until the day we deliver it to them ”
“ We sat down three days into lockdown and realised we had a golden opportunity to use the time to move forward , and we were in the final year of three-year digital transformation into a full e-commerce business . So we launched full e-commerce nine months earlier than planned , and started to develop more automation , AI and ML .”
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The leasing model gives consumers a chance keep pace with change more easily , he believes , and even if drivers are on a PCP , 90 percent swap it for a new model within three years , which mirrors leasing behaviour .
“ People are much more interested in user-ship rather than ownership ,” he says . “ When we talk to consumers now in context of EV , they will be happy to upgrade their vehicle every few years as technology and charging infrastructure improves .”
He expects more manufacturers to follow Volvo ’ s recent move and start selling EVs completely online by 2030 .
“ I don ’ t think it will be the death of the showroom as you ’ ll need service centers and delivery outlets , but we may see dealerships become distribution hubs and manufacturers do more internet-only franchises .”
Most website searches are for SUVs and 90 percent search under budget . He says popular models include Mercedes-Benz , BMW , Tesla , Ford , Vauxhall , Renault and Nissan .
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