VANARAMA
AD TECH AND E-COMMERCE PARTNERS
Vanarama has three key partners which are driving its market and e-commerce profiles . Flashtalking is an independent ad serving , measuring and technology company , and Reply , a leader in e-commerce and omnichannel solutions .
“ Flashtalking has helped us target audience and whatever asset you want to deploy , on any platform , while Reply enabled us to bring in new techniques for the delivery of e-commerce solutions ,” he says .
Mina Energy shows customers how much electric they are consuming when charging and it sits on top of your normal energy supplier , and rates can be combined under one bill . Customers receive three months free EV home charging when they take up a subscription alongside the Vanarama lease .
Vanarama uses atomic web design , which means it can design in code , and allows you to see various components of the UX to work and interact with each other , before you actually build the site , and calls on the services of dev-ops engineers globally .
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He says at some time in the next six months , it will launch a voicebot , and integrate it with Alexa .
“ We ’ re just deploying the first version of it now , that ’ s the core technology that underpins the omnichannel solution . Integrating marketing and sales data is key , so you know not only who you ’ re targeting but how you will reach that audience , and then we find the best price through our smart panel of lenders .
“ The technology means we ’ re getting more customers to the site , we ’ re converting more , and talking to them in different channels and giving them a better experience . Customers can choose to interact or deal with a person ,
400 April 2021