VANARAMA
“ You have to imagine the worst all the time , even when things are going well . One of our core values is ‘ even if it ’ s brilliant , make it better ”
ANDY ALDERSON FOUNDER & CEO ,
VANARAMA but we find most are happy to integrate with a bot if it means getting a quicker response . If you want to add insurance , for example , the voicebot will be able to do it for you .”
The ingrained nature of digital is best illustrated when he says they sold 1,200 vehicles through Facebook Messenger alone , completely end-to-end .
“ By the time customers pick up the phone to enquire or order from us , they know more about the vehicle than we do ,” he says . “ People are watching videos , talking to peers , getting recommendations and reading reviews , and are much better informed and comfortable online , because they ’ re spending an average of 14 hours researching the vehicle online . But because of the amount of data we have , and capability to identify consumers we want to market to , we know what kind of customers will buy a certain type of vehicle .”
He foresees three camps emerging as the digital transformation accelerates . “ The people who don ’ t want to change and don ’ t think they need to ; those that know they have to change but don ’ t have the investment or ability ; and those that know what they need to do and get on with it .” businesschief . eu 401