Best strategy to realise digital potential
DIGITAL LEADERSHIP
“TRADITIONAL APPROACHES ARE NO LONGER RELEVANT AND ORGANISATIONS NEED TO LOOK INWARD AND FIND THEIR COMPASS ”
Best strategy to realise digital potential
Business Of Experience ( BX ) is an experience-led approach focused on rewiring the DNA of your entire organisation . When you improve the experience , you improve lives and in turn , you improve business . This new reality has forced businesses to understand their customers and their employees in a way they never had before and find ways to deliver experiences that respond to their unmet needs .
GLEN HARTMAN , HEAD OF ACCENTURE INTERACTIVE ( NORTH AMERICA )
time for technologies like Cloud , AI , IoT and cybersecurity to be the lead actors in areas like customer engagement , product development , business agility , innovation and resilience , rather than simply performing supporting roles . This is an essential step towards thriving in a post-lockdown world and preparing for the future . This is digital leadership – ultimately , these actions set outperforming organisations apart from those that are struggling or simply managing to survive .”
Agreeing , Visvanathan adds , “ the ability to simplify , prioritise , act fast , iterate and learn at every step along the way is critical . At IBM we believe in being ‘ learn-it-all ’ leaders ( versus the ‘ know-it-all kind ’ and foster that sense of ‘ curiosity first ’ at every level of our organisation .
The essential traits of a digital leader When asked to define the essential traits of a digital leader , Hartman begins by explaining that “ many organisations can be out of sync , moving slower than changes in consumer behaviour . As such , digital flexibility is a must for leaders . But , how do you quickly pivot your digital business to adapt to rapidly shifting experiential trends ? You must use empathy as your compass . Listen to your employees purpose . You can ’ t be a digital leader if you ’ re not focused on the right priorities .” businesschief . eu 47