DIGITAL LEADERSHIP
Leaders who invest energy and resources into priority projects , while iterating and remembering to apply the principles of agility and flexibility , will be most successful .”
Looking to 2021 and beyond , Hartman further adds that “ traditional approaches are no longer relevant and organisations need to look inward and find their compass . If you look in the right places and listen effectively , you will find that your employees and customers are signaling their needs to you – and using empathy as your compass will allow you to unlock the right insights and a path forward .”
“ With this employee-first infrastructure in place , leaders can then lean into the three main drivers pushing our BX approach to the forefront : keeping up with customer demands , working against brands drowning in a sea of sameness , and finding a renewed flight to purpose , which is the intense pressure that brands are under to stand for something bigger than the products and services they sell .”
The role of a digital leader post COVID-19 “ There is no denying COVID-19 has created an interesting call to action for all companies , particularly when it comes to how customers , employees and society experience their brand digitally ,” says Hartman . “ As leadership continues to evolve during the pandemic , our new leadership category ’ s significance has only grown , reminding organisations that having an innovative digital-first mindset is important not only because attitudes towards remote work , online shopping and virtual events have been forever disrupted , but also in case another event of this calibre happens again .”
Post-pandemic , Hartman continues to explain that “ this pivotal moment has given brands an opportunity to reimagine how they lead , run and grow their businesses . Leaders and brands should use this as a once-in-ageneration opportunity to reset , pivot and
“THIS PIVOTAL MOMENT HAS GIVEN BRANDS AN OPPORTUNITY TO REIMAGINE HOW THEY LEAD , RUN AND GROW THEIR BUSINESSES ”
GLEN HARTMAN , HEAD OF ACCENTURE INTERACTIVE ( NORTH AMERICA )
48 April 2021