The digital leaders role following the initial outbreak of COVID-19
DIGITAL LEADERSHIP
The digital leaders role following the initial outbreak of COVID-19
2020 was one of the most disruptive years in the history of mankind , and CEOs worldwide quickly had to take stock of what was most essential to their business growth and value proposition in the years ahead . Pre-pandemic , digital leadership was considered voluntary or low priority for some organisations , but this is now at the forefront .
IBM commissioned Omdia to survey around 300 companies in the UK in the third quarter of last year and we found that 78 % of business leaders believed their business continuity and disaster recovery plans were not strong enough . They were not prepared . However , 88 % agreed that technology significantly mitigated the impact of the crisis .
Following the initial ‘ shock to action ’ leaders are quickly pivoting towards the adoption of digital technologies that are now considered essential . AI-enabled chatbots – often able to be spun up in just a matter of days – to help respond to customers with simple questions and to help manage the flow of calls to customer contact centres in healthcare and financial services organisations , for example , have been widely popular and add quick value to a business ’ initial investment .
50 April 2021