World Duty Free Group
Supplychain
This makes a consistent global model all the more important , especially considering that a large number of World Duty Free Group ’ s suppliers , or brand partners , are similarly global , and are often bigger than the travel retailer itself . “ Typically our big suppliers are the likes of Diageo , L ’ Oreal , Estée Lauder Companies , Chanel etc , who often have their own travel retail sector within their business ,” Suter said . “ These kinds of partners see travel retailers like us as the window to their ideal customer market .
“ So in the case of Chanel for example , a typically affluent demographic who can afford to travel frequently represents exactly the audience they want to have a conversation with through our shops .”
With more than 120,000 SKUs , the company is now a pivotal cog in its brand partners ’ marketing
Vancouver Airport , Canada
www . worlddutyfreegroup . com 203