Business Chief Europe Magazine August 2014 | Page 204

World Duty Free Group
Retail in Madrid strategies , especially in the beauty industry where the industry particularly thrives .
To cater for the diversity in goods , cultural differences in product trends and the different timeframes needed to transport goods to its stores , World Duty Free Group has paid special attention to honing its forecasting and replenishment ( F & R ) system .
Suter explained : “ We have invested a lot into a leading class F & R system because you need to be able to order the right stock to be delivered into the country , but you also need quick replenishment from the distribution centre into the shops . Our target is to respond within 24 hours for all large airports .”
204 August 2014