marketing

All available statistics point towards the Arab world as the next centre of internet boom . The past decade has seen a monumental rise in the numbers of Arabic-speaking people getting online , with as many as 413 million expected to be attuned to the World Wide Web by 2015 . Set against the two million of 2000 , this represents a rise of 20,650 percent .

Even in 2011 there were just 65 million Arabic web users .

Couple this enormous growth with the realisation that Arabic speakers form one of the world ’ s wealthiest population segments and it is staggering to realise that only two percent of digital content can be found in their native tongue .

This is a massive disparity , compounded by the fact that in 2012 95 percent of Fortune 500 websites did not have an Arabic version .

As the internet and smartphone explosion gathers more and more momentum in the Middle East region , there is no better time to capture the native market and bring the undoubted clout of digital marketing to the screens of the most economically powerful .

High-Caliber content Caliber is a specialist in integrated SEO , content and social marketing , and has started working with clients to provide content experience in both English and native Arabic .

Ian Humphreys , Regional Director for the Middle East and protagonist of award-winning content marketing campaigns for some of the world ’ s biggest brands including Ticketmaster , Tesco and TUI , believes now the time is right to maximise website optimisation by making offerings multilingual . “ Arabic content is an area of enormous potential in the Middle

32 August 2014