Just two percent of web content is Arabic
East ,” he said . “ It ’ s the native tongue of the wealthiest and most influential segment of the population , yet most companies ignore it and confine their marketing to English . “ Only two percent of digital content is in Arabic and this needs to change . While Arabs can speak and read English , it is always preferable to reach your target demographic in their native tongue .”
While the result is preferable for the end user who can surf the web in the own language , it is also viable for companies concerned with SEO rankings looking to get a step ahead of international competition .
Humphreys continued : “ Arabic content is a useful approach for website optimisation in this market , primarily by helping your page rank when people search in Arabic .
“ Google will be much more likely to serve a page in Arabic to a user who searches with those criteria . Currently , the vast majority of searches in the region occur in English , so it isn ’ t a game-changer but a way to
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