Arabic content : a must for Middle East marketing
can cripple them down the road . One hour of SEO before launch is worth five hours of SEO later on .”
Caliber has worked with a host of clients with a global presence , helping to optimise their offerings across multiple nationalities . These include Tesco , eBay , HSBC , Expedia , Ticketmaster and TUI .
Ian Humphreys
‘ A superb editor is the heart of any content operation as they set the tone of voice , ensure quality and bring the best out of their writers ’
when rankings come into fruition .
“ If you are starting a business it ’ s crucial to consider SEO from the outset ,” Humphreys added . “ Companies generally make a litany of small , hard to avoid errors that
Looking ahead As the Middle East continues to invest heavily in becoming a leading light in the technology field , backed politically by Smart Government initiatives in the likes of the UAE , the potential for digital marketing and e-commerce is patently clear .
With more and more people discovering the internet via desktops , tablets and smartphones , the scope for Arabic content could not be greater .
“ Companies that create wellstructured websites , and invest in SEO and content will distinguish themselves from the competition and make a great deal of money in this rapidly emerging market ,” Humphreys said .
“ As we start the run up to Expo 2020 , the Middle East is a very exciting place to be .”
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