LEADERSHIP
34
“ As a technology leader , we have a responsibility – especially with AI – to drive a better thought leadership around ethical and humane use ”
— Adam Spearing , Field Chief Technology Officer and Head of Ecosystems , EMEA , Salesforce with the concept of Cloud Computing and everyone thought we were crazy . We were the first to come out the idea of a subscription-based licensing model . Many of our innovations have become a norm , so we believe we changed the industry we ’ re in for the better ,” remarks Spearing . The firm has since introduced a range of technologies designed for the sales and services organisations . Salesforce ’ s established technologies , which it refers to as Clouds , can be connected with data and Internet of Things ( IoT ) for proactive predictive purposes , allowing for seamless integration . The firm also offers marketing technologies and commerce capabilities to help engage with customers and create consistent shopping experiences . Salesforce has a vested interest in new emerging technologies , such as
AUGUST 2019