CLICK TO WATCH : ‘ WHY GROWING BUSINESSES CHOOSE SALESFORCE ’ 35 artificial intelligence ( AI ). “ There ’ s a lot of hype going around at the moment about AI . There is also a lot of panic and fear about what AI does and what it could be . When you use Salesforce , we guarantee whatever you do will work in perpetuity . We upgrade all of these solutions three times a year giving customers all the new capabilities without having the pain of the classic IT upgrade . We built our AI deep in the heart of Salesforce , but we ’ ve done it in a way that allows ordinary business users , not just highly qualified technology
graduates , to be able to capitalise on it ,” Spearing notes . The business is also aware of its responsibility to ensure technologies such as AI are being used appropriately : “ As a technology leader , we have a responsibility – especially with AI – to drive a better thought leadership around ethical and humane use . We recently set up an office for ethical and humane use to ensure the way we ’ re driving our technologies and the way our customers are using our technologies fits with the ethics of the company .”
europe . businesschief . com