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The company is focused on ensuring that advanced innovations are not only for the exclusive few . “ We provide these technologies in a way that is accessible not just for the privileged individuals working for IT organisations , but actually for business users that can get hold of a mouse and look at scenarios and create a drag and drop around AI . It really enhances everyone ’ s role in how they work and operate ,” says Spearing . The company has developed software designed to support learning and skills development within the technology field . Salesforce wants to enable people from all walks of life to join the digital world , and aims for Trailhead to work as a catalyst to empower this . “ Trailhead is fantastic because it ’ s a free gamified way of learning all about Salesforce and other things like GDPR ,” he adds . “ The software allows us to nurture people and employ more than just digital natives . Now isn ’ t that a fantastic opportunity for everybody in society ?”
As Salesforce continues to inspire people to work in the technology industry , digital transformation remains
“ Most things are digital nowadays and I believe transformation is really about how you shift the company as a whole to move towards a new ideology ”
— Adam Spearing , Field Chief Technology Officer and Head of Ecosystems , EMEA , Salesforce
AUGUST 2019