PANASONIC
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“ We ’ re very much an engineering company ”
— Jonathan Tucker , GM – Solutions & Engineering , Panasonic
When considering the recurring patterns which are driving the company ’ s success , Harris summarises it succinctly : “ It ’ s always been about solving problems or solving a need with innovative products .” Indeed , the company ’ s daily ethos is to contribute value to customer ’ s lives through what it creates . “ We ’ re very much an engineering company ,” adds Tucker . “ Our position as a historically wellknown brand has been solidified by our consumer goods items , TVs , and DVD players .” However , not satisfied with merely enjoying the rich legacy that it has accumulated , Panasonic continues to keep its sights fixed firmly on the future : circa 6 % of its global turnover is reinvested in R & D ( research and development ), an approach which has netted the company substantial acclaim from consumers and a robust portfolio of over 15,000 products .
Despite this impressive range , Tucker clarifies that the company , first and foremost , values its employees and clientele above all . “ What I love about the organisation is the degree of autonomy we ’ re given to go and try something new . It ’ s very much
AUGUST 2020