Business Chief Europe Magazine August 2020 | Page 185

Panasonic Toughbook Rebuilding Together
Panasonic Toughbook Rebuilding Together
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185 a people before products attitude .” It is because of this that Panasonic positions itself as a problem-solver , which subsequently means that it keeps abreast of the latest industry challenges and stays relevant to customers . Furthermore , rather than simply finding surface-level workarounds , the company develops holistic solutions that incorporate hardware , software and aftercare to ensure long-term value . It develops these solutions shoulder-to-shoulder with the client themselves , building strong , durable relationships which recognise the quality of Panasonic ’ s work . “ Our focus now is to replicate the success that we ’ ve built in Japan and bring it to the Western world ,” says Woozley .
Underpinning this desire for greater brand expansion is ‘ Gemba process innovation ’, a cultural transformation strategy being driven by Japan . Originating from the Japanese word ‘ Gemba ’ meaning ‘ where it happens ’ or ‘ the actual place ’, Gemba process innovation is a management philosophy which induces thought on the optimal method for innovating and streamlining an aspect of business
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