MO | Celebramos a família
MO | Celebramos a família
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299 for streamlining and unifying Sonae Fashion ’ s digital capabilities .
Not only that , but Sonae Fashion ’ s long history of data-driven operations has been supercharged by the growth of more developed BI and AI systems that offer deeper levels of insight at speed ; a robust ERP system with these functions integrated stands to maximise the value of Sonae Fashion ’ s broad and varied and data sets . One example is the firm ’ s successful customer loyalty ecosystem , fuelled by the Continente card shared across multiple brands and business functions spanning beyond Sonae Fashion ’ s own ventures to petrol stations , supermarkets and more . The loyalty programme alone offers a rich data source that enables a view of customer buying habits , trends , spending spikes , and interests .
This , along with other relevant operational data , requires a significant amount of computational power and space . Cloud technology provides the solution , with Microsoft Azure being selected for its agility , stability , performance , power , enterprise-level capabilities , and its
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