SONAE FASHION
alignment with back-office solutions . The cloud hosts the streamlined SAP ERP system , along with a singleinstance BI platform that can unify data from data warehouses , data lakes , customer feedback , loyalty programme data and myriad more sources . The flexibility and agility of the cloud-based architecture ties the ecosystem together , enabling shifts in operational capabilities and behaviours that can be made incrementally and in response to the
“ It ’ s very important for a retailer , in all different areas , to take advantage of all these massive sets of data points ”
Nuno Miller , Chief Digital and Information Officer , Sonae Fashion