SONAE FASHION
304 insights generated by the AI-enabled BI platform .
Being able to manage that data , with the aid of automated and AI-powered processing via the BI platform , enables Sonae Fashion ’ s stores to be as competitive in the marketplace as possible . “ It ’ s very important for a retailer , in all different areas , to take advantage of all these massive sets of data points and address , with intelligence : pricing and promotions , range and assortment , and location and replenishment ,” says Miller . “ We have tens of thousands of products per season , with millions of different
“ During the COVID-19 crisis , we have been receiving a number of orders 10 to 11 times over historic values ”
Nuno Miller , Chief Digital and Information Officer , Sonae Fashion sales tickets , and it ’ s impossible for a person to assess all that data and curate insights effectively .”
By unifying systems in this way , Miller and his team have developed a robust digital architecture that reaps huge value from the vast presence and unique factors of its portfolio , brickand-mortar stores , and its ecommerce capabilities . The COVID-19 pandemic has been a remarkable stress test for these systems , and Miller says the previous architecture and B2C websites
AUGUST 2020