305 would have been unable to cope with its impacts on online spending habits . “ During the COVID-19 crisis , we have been receiving a number of orders 10 to 11 times over historic values ,” he says . “ The new sites haven ’ t had a problem with supporting these volumes of customer visits . If we didn ’ t have this platform and these new sites and capability , we would not have been unable to handle the challenges of the pandemic ,” Miller says , and this has been a key success of his work as CDIO .

The result is a business whose flexibility , agility , capability , and resilience are ingrained in and supported by the new digital architecture developed by Miller and his team . While the world is rocked by a pandemic of unprecedented scale , it is a credit to digital transformations such as these that businesses have been able to both handle and thrive under such enormous pressures .

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