EXECUTIVE PROFILE :

Title : Head of Digital Transformation Company : Worten Location : Portugal

it is the winning model . But we are more pragmatic than dogmatic , which means that there may be situations where this formula is not the most appropriate and there is no harm in keeping another one if that is the most effective way ,” says Ferreira . Another key part of Worten ’ s strategy is the redesign of the system architecture and the way its IT is organised and relates to the rest of the organisation . In fact , Ferreira explains that evolution at Worten “ involves a lot of technology ‘ entering ’ the organisation and being part of the way Worten works .”

Felipe Ferreira is Head of Digital Transformation at Worten , a program which he has led from its inception . With more than 15 years of professional experience in the retail industry , over the last years Felipe managed the logistics operations of Sonae Specialised Retail and led many large and complex projects in the context of the Sonae Group . Felipe studied Systems and Electronics Engineering and took his MBA in 2002 .

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