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Kingsholm
preserve the sustainable nature of the business and indeed accelerate growth .
“ First of all I am delighted because we are a successful self-sustaining club and run as a solid business ,” he said . “ We had a big increase in costs last year from bringing in top players like James Hook , Richard Hibbard , John Afoa , Tom Palmer and Greig Laidlaw , and we also put in a totally new coaching set up .
“ Clearly our costs have gone up dramatically so to be able to bring in the revenue streams and manage the business sensibly off the field to ensure that we ’ re in no danger as a club , and in fact thriving , is really
important to us and gives us great confidence for the future .”
Profits have risen by 68 percent year-on-year to £ 512,000 , strengthened by a burgeoning hospitality and conferencing scene at home ground Kingsholm , which the club has ownership of .
Vaughan also brought in 11 new influential sponsors , while improved ticketing systems , access to the ground and cashless payment systems and loyalty cards have improved supporter experience .
All of this resulted in Gloucester Rugby reaching £ 12 million in revenues last year which offset the increased spend , made all the more notable
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