FINANCE
given that core ticket revenues flatlined following a ninth-place finish last season .
Vaughan added : “ The key is to show that self-sustainable clubs can win things and Northampton last year showed it , and I was delighted for them . That gives clubs like us great confidence and the opportunity to say if they can do it why can ’ t we .”
Success on and off the pitch – the virtuous circle For a sports club to be self-sustaining , success on the pitch is vital in driving what the Gloucester CEO calls a virtuous circle .
“ Even by improving slightly you are
Success on the pitch is vital
Photo credit : Martin Bennett Gloucester Rugby
“ It doesn ’ t matter how big your core support is , you can ’ t sustain poor finishes year after year and expect them to stick with you ”
standing still ,” he said . “ If you want to guarantee a successful team you have to move at a fair pace . It doesn ’ t matter how big your core support is , you can ’ t sustain poor finishes year after year and expect them to stick with you .
“ The same can be said for sponsors - we must be successful on the field to be commercially successful , which then means we can invest in the team and keep the circle running . We have the infrastructure and our own stadium with some amazing supporters , and the minimum we have to ensure we do is compete financially with the other top clubs with regards to the playing department to allow us to compete on the pitch .”
Kingsholm was also an important venue in the 2014 Premiership Rugby Sevens Series , a competition which Gloucester went on to win without
12 January 2015