USING ECOMMERCE FESTIVALS AS A GATEWAY TO CHINA
the first step – appropriately leveraging an opportunity is the key .
Shopping days provide an ideal virtual shop window and best way to do just that , giving brands the chance to start leaving their mark on new places in the world . The growing appreciation of their modern relevance can be understood further by acknowledging the general breadth of major shopping festivals that now exist ; from the Korea Grand Sale , to Black Friday and Cyber Monday in the UK and US , as well as the USA Outlet Shopping Festival .
Take Alibaba ’ s
11.11 , or ‘ Singles ’ Day ’, for example - the biggest shopping festival in the world , four times the size of Black Friday and cyber Monday combined . During Singles ’ Day 2015 , a third ( 33 per cent ) of all purchases were international products , with consumers from 232 regions and countries completing transactions .
The benefits of shopping festivals are twofold – product accessibility for consumers and massive exposure for brands , enabling them to expand into previously unknown territories to grow and improve brands need new territories . Shopping festivals offer them exactly that .
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