TECHNOLOGY
‘ The benefits of shopping festivals are twofold – product accessibility for consumers and massive exposure for brands ’
home and on the Tmall mobile app .
Major British retailer Sainsbury ’ s was just one of more than 100 brands to exploit the 8.8 opportunity , following an announcement earlier in the month that the British retailer was expanding its offering of branded products on the Tmall platform to over 100 . A variety of new products were introduced such as their mixed nuts , Fairtrade Italian-style coffee and chargrilled vegetable pasta sauce
Looking at the level of interaction Sainsbury ’ s experienced on the day clearly shows the benefits of the 8.8 festival . For example , its live stream during the day received over the 50K Weibo ‘ likes ’, whilst the number of customers with Sainsbury ’ s bookmarked in their Twitter favourites rose from 110k to 155k .
Brands should always be exploring new growth opportunities beyond their borders . Research is just
10 December 2016