USING ECOMMERCE FESTIVALS AS A GATEWAY TO CHINA
is why shopping festivals in China have become so important to a brand ’ s success in the country . Not only do the festivals expose consumers to new products and allow them to experience new brands , but they provide businesses with the ideal platform to increase trade within a new market . They are gateways to the exciting , highpotential parts of this constantly evolving country that brands want to work , and compete , within .
One example is Tmall Global ’ s annual 8.8 Shopping Festival in
China , focused on showcasing top-selling products from global brands to Chinese consumers . The platform , which is a subsidiary of e-commerce company Alibaba Group , offers foreign brands access to 434 million Chinese consumers . The recent 2016 event featured more than 2,000 quality products from a variety of overseas markets and include fashion , cosmetics and even nutrition supplements . A series of live broadcasts also ran to connect consumers with the brands in realtime while they were watching from
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