Business Chief Europe Magazine December 2016 | Page 31

TOP 10 MOST POWERFUL TECHNOLOGY BRANDS

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Brand value : $ 28.4 billion
Cisco , a prolific designer , manufacturer and seller of networking equipment , is one of the most important global communications and network companies in the world today . The company was founded in 1984 by Leonard Bosack , who was in charge of computers at Stanford University at the time . He was accused of theft by the university when launching Cisco ’ s first product , forcing his resignation .
Brand value : $ 35.2 billion According to Forbes , Amazon ’ s brand value has soared by 25 percent over the past year or so , helped by its ever diversifying portfolio of interests which now includes delivery by drone . The company spent $ 3.8 billion on advertising last year , compared to $ 55 million spent by Oracle . Amazon is the 12th overall on the powerful brands list .

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