TOP 10
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Brand value : $ 41.4 billion Like Samsung , IBM also saw its brand value decline compared to last year ’ s evaluation . It is unknown exactly why it fell by a steep 17 percent , but commentators have pointed towards the company ’ s move away from consumer products . Foudned in 1911 , IBM now employees more than 377,000 people globally , turning over
$ 80 billion in sales .
Brand value : $ 36.1 billion Samsung ’ s brand value has actually dropped by five percent , a figure which could be higher following the recent embarrassment caused by the exploding Galaxy Note 7 . With Apple releasing its newest smartphone at the same time , it was disastrous timing for the company . This said , it still manages to pull in around $ 180 billion in sales each year .
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32 December 2016