Business Chief Europe Magazine December 2016 | Page 33

TOP 10 MOST POWERFUL TECHNOLOGY BRANDS

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Brand value : $ 75.2 billion The first of what many would consider to be the big three , Microsoft ’ s brand value shot up nine percent according to Forbes , despite fairly widespread criticisms of its newest Windows platforms . However , new ventures in virtual reality with the likes of HoloLens add some healthy diversity to the company ’ s portfolio . The device is currently on sale in the USA and Canada for $ 3,000 .

FACEBOOK

Brand value : $ 52.6 billion There are four technology companies in the top five most powerful brands globally , with Facebook at number five . Despite relatively small revenues in comparison to other companies on this list ($ 17 billion ), the brand of Facebook and power it yields with advertisers and consumers is enormous . Its brand value has gone up by a massive 44 percent in the space of a year .

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