Business Chief Europe Magazine December 2016 | Page 34

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Brand value : $ 82.5 billion What doesn ’ t Google cover these days ? From e-commerce and search engine giant to autonomous vehicle pioneer , the Google powerhouse marches on . Forbes states its brand value has risen by 26 percent year on year – this is despite some bad press over the summer caused by the European Union ’ s ruling that it had illegal tax dealings with Ireland .
34 December 2016