Business Chief Europe Magazine December 2016 | Page 35

TOP 10 MOST POWERFUL TECHNOLOGY BRANDS

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Brand value : $ 154.1 billion The only surprise here may be the margin at which Forbes places Apple ahead of the rest . Almost twice the brand value of second-placed Google , the iPhone , iPad and MacBook maker appears unrivalled when it comes to branding . Its decision to the remove the headphone jack from its newest smartphone , the iPhone 7 , has been a controversial yet probably canny one given it will push many consumers into buying its own wireless earphones .
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