PIZZA HUT RESTAURANTS UK
is vital that the kitchen is made aware of what is needed and when , and this is where a new restaurant enterprise system has been earning its crust . Old and multiple versions of the software has been upgraded to one common version of Oracles Micros RES3700 , a unified platform rolled out across the restaurant network .
“ The last thing we want is half an order being ready and waiting on the side for the rest to catch up ,” Frimley says . “ The system stages an order for the kitchen . It will tell you to first start cooking a pizza , and then three minutes later it will notify you to start making the sides to go with it .” Crucially , the Restaurant Enterprise System also keeps track of inventory levels as and when orders are made , allowing restaurants to know exactly what goods need ordering at any particular time .
Further optimising service is the simple addition of buzzers to prompt front-of-house staff when food is ready to be taken to tables , again helping to enhance customer experiences and turnover tables more efficiently . Customers are also benefitting from the provision of free Wi-Fi from O2 , introduced in 2013 , which has allowed Pizza Hut Restaurants to gather crucial customer insight data and engage them with offers and promotions .
Appwardly mobile The most notable promotion comprises a loyalty points system available through the iOS and Androidenabled mobile app , a huge area of focus for Frimley for next year .
Since the national launch in May over 100,000 customers have downloaded the app and are participating in the points deal . The app allows customers to book tables , order take-away and collect rewards when dining in . Rewards include a choice of free food , such as free sides or pizza as a reward after three and six visits respectively . Additional offers like free desserts and money off vouchers are also available . The app forms part of a wider strategy to appeal to the millennial market .
It is the improvements in the pipeline next year that energises Frimley . “ The exciting thing for us next year is the opportunity to extend the reach of
64 December 2016