PIZZA HUT RESTAURANTS UK
The past few years has seen IT move from what Frimley describes as “ firefighters to trusted operators ”, and with new innovations such as the app extension coming in next year , technology looks set to drive the business forward in the future , enabling the IT team to deliver business value .
In Asia new innovations include robot waiters , while the UK team ’ s new Subconscious Menu concept is also making waves . Frimley explains : “ The digital menu uses eye tracking software to assess where the customer is looking on the menu and then using a mathematical algorithm , determines which pizza is most suited to their tastes . When 200 customers tested the Subconscious
Menu , it had a 98 percent success rate of recommending pizzas that customers enjoyed .
“ We love to excite and innovate . We wanted to try a few ideas on the traditional menu format and we ’ re delighted to have developed the world ’ s first Subconscious Menu , a unique way to reinvent the dining experience .”
Although robot waiters are not on the near future menu as they are in Pizza Hut Asia , best practice and excellence remain the overriding priorities .
Frimley concludes : “ Ultimately , we are running IT as a business . IT in restaurants should be like turning your lights on , a given that it will work , like electricity – that is the panacea . Job well done .”
74 December 2016