LEADERSHIP

36 providing mobile apps and web interface platforms which allow customers to pay , arrange delivery or collect food and beverages with just a few clicks of a button . “ For our clients , this software is business critical ,” says Matt Graywood , COO at Preoday . “ Some of our customers take over 30 % of their income via digital ordering on the Preoday platform .”

What gives this tool a competitive edge , though , is the fact that it is a white label technology , meaning that it can be fully branded and managed by the restaurant or eatery , rather than a third party . “ Our clients recognise that they need to build a relationship with the customer by themselves and so a white label product like Preoday is ideal because the consumer doesn ’ t see Preoday , they just see the brand ,” explains Graywood .

“ This means that the business is able to engage with the customer directly in terms of communication and promotions . They also own the data from customers ’ purchases which they can use to build their proposition and promotions around their customer base . That ’ s something they don ’ t get with aggregators in the market . They ’ ve got complete owner-

— Matt Graywood , COO at Preoday

DECEMBER 2018