ship and that direct relationship could prove to be the differentiator for whether they fail or succeed .”
Online platforms are an effective way to drive digital footfall . Not only do they offer new revenue streams , but some can also take the customer experience to the next level . Preoday prides itself on creating a functional yet customtailored platform that can meet the niche and often demanding needs of today ’ s restaurants and eateries . “ The differentiator is that this technology has extremely rich functionality but it ’ s also a very flexible platform ,” observes Graywood . “ It ’ s built like a robust transaction engine so it can cope with high-volume takeaway periods like lunchtime peaks during the week or the weekend .”
‘ Flexible ’ is a fitting word to describe the digital ordering platform . By offering configurable tools , business owners can use a management dashboard to have total control over processing , whe- ther they want to print out orders , send customised messages or even offer push notifications . The best part , according to Graywood , is that the platform also
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