“ American companies are very good at being lean , agile and customer focused ”
— Philip Rooke , CEO , Spreadshirt
or four competitors – and are nearly always number one – but in America we ’ re tracking 200 companies to compete with .” In this relatively new territory , Spreadshirt must step up to the plate and enhance customer experience for the modern , tech-savvy consumer . “ Americans are not very patient ,” Rooke observes . “ If your usability is poor , they leave for a competitor . We really had to work on getting the experience much simpler .
“ American companies are very good at being lean , agile and customer focused ,” he adds . As such , a key transformation Spreadshirt has implemented , not only in the US but
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