TECHNOLOGY
48 throughout its business , is to simplify everything from production processes to its user platforms – not least mobile , which is important to nail down since 55 % of Spreadshirt ’ s traffic last year was mobile . “ With a lot of ecommerce , all the browsing takes place on buses or in bars when people are on the move or have a spare moment .
“ By concentrating on mobile , it forces you to simplify the consumer ’ s journey so they can not only browse but easily buy on mobile . Is the platform simple enough to create your own T-shirt or browse the creations of others ? Can our customers do that in their spare time ? I look with horror at how much money I ’ ve spent on Amazon recently – most of it on mobile as it ’ s so simple ,” he adds .
Now , all development of the ecommerce platform happens mobile first , forcing the business to ensure the experience is as simple as possible . “ You can always imagine extra features , but they can make it harder to use . Every feature and function must be simplified ,
DECEMBER 2018