Managing
CHEETAH DIGITAL
Managing
Mobile Moments in an Omnichannel World .
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set the compelling path to join Cheetah Digital . “ I realised that this wasn ’ t just a coffee , but an opportunity , one that I couldn ’ t really refuse . The opportunity was to go and work within a visionary company that is set to disrupt the digital marketing landscape and shape the Mobile contribution to this strategy .”
Eight out of 10 digital minutes reside on the mobile phone , with consumers picking up their device on average 96 times a day . It ’ s clear that a fully-fledged mobile strategy is no longer a nice to have , but the cornerstone of any digital transformation . “ You are not going to find an enterprise that doesn ’ t want to engage with their customers in the most frictionless manner possible . Part of working out what makes the engagement frictionless is identifying where the customers exchange information and communicate . This is mobile .” These are the thoughts of Andy Gladwin , Head of Mobile at Cheetah Digital .
“ To convolute the issue we live in an omni-channel world . Consumers interact with an average of 6 digital touchpoints when engaging with a brand . Whether that be content on social media , payment through wallet ,
DECEMBER 2020