“ Mobile sits at the heart of digital transformation . Eight out of 10 digital minutes reside on the mobile phone ”
— Andy Gladwin , Head of Mobile at Cheetah Digital
news from SMS , or offers via email to name but a few . Principally however , all these touchpoints can be directly accessed through mobile . And the upside to this is brands can gather vast amounts of consumer data , opt-ins , preference insights and behavioural data to no longer infer , but anticipate what its customers are likely to do next . Then they can use this data to power more-personalised , and critically , frictionless engagement across all touchpoints . It helped of course that SMS , as well as browser , email , apps , social and wallet are available on the
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EXECUTIVE PROFILE :
Andy Gladwin Title : Head of Mobile Industry : Computer Software
Company : Cheetah Digital Location : United Kingdom
Approaching 15 years experience across the mobile messaging market , Andy Gladwin is a thought leader in mobile channel communications . He has been an active participant within industry bodies and worked at different levels of the mobile value chain most recently as a VP within Vodafone ’ s global messaging division . Today he resides in the UK , where he is the go to market leader for Cheetah Digital ’ s Global Mobile service offering . businesschief . eu