A SINGLE , ACCESSIBLE VIEW OF THE CUSTOMER
CHEETAH DIGITAL
18 vast majority of mobiles . What ’ s clear is that mobile should be the nucleus of any digital communication strategy .”
A SINGLE , ACCESSIBLE VIEW OF THE CUSTOMER
Naturally in any modern enterprise there are a plethora of institutional challenges that make a mobile-first strategy somewhat difficult to realise . In the data economy , it ’ s not uncommon to hear marketers complaining about how they have too much data to analyse . “ 53 % of organizations report that they have only a few of their marketing channels connected . Each and every vertical is undergoing rapid digital transformations , however even the most modern and forwardthinking brands have headaches managing brands and data sources in different territories , time zones , and languages . Data silos are an unfortunate inevitability .”
When it comes to software , Gladwin explains that over his many years working in mobile he has come to realise that centralisation is key . “ Modern
DECEMBER 2020